Blog Archives

DigiChat with Andrea: Programmatic Digital Media Buying

programmaticIt is predicted that Programmatic Media Buying will soon replace all traditional ways of media planning and buying – not just for digital,

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DigiChat with Andrea: Online audience measurement in South Africa

online audience measurementMuch confusion lies in the measurement of South Africa’s online audience…Unique Browsers, Page Impressions, Unique Users… numbers and explanations often bandied around with flair;

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DigiChat with Andrea: Digital marketing skills, talent and training

digital marketing skillsJust less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry.

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This is Digital Marketing: From Ad Men to Math Men

DigitalMarketingDigital marketing is complicated enough for insiders. For outsiders, it’s a tangled web of technology, jargon and acronyms.

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DigiChat with Andrea: Do agencies, brands and publishers need a digital division?

digital divisionWe’ve all experienced it – the compelling and emotive TV ad that leaves us wanting to find out more…

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Social Media Statistics and Trends 2013

What is the impact of Social Media?





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DigiChat with Andrea: Digital media services remuneration

remunerationIn an industry faced with increasing competition, an explosion of media options, a shortage of skills and clients demanding more for their buck;

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DigiChat with Andrea: Digital Media Pricing Models

pricingIn the first of what promises to be a series of exciting discussions and ensuing debates, we tackle what has been a contentious issue in digital media for some time,

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What the World searched for in 2013

Google Zeitgeist | Here’s to 2013



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The YouTube moments you’ll remember from 2013

YouTube’s trending video ‘Rewind’ reveals 2013’s defining moments

Top 10 Videos watched in South Africa in 2013, excluding Major Music Labels

  1. Shocking Pinetown truck crash footage by enewschannel
  2. Ylvis – The Fox (What Does the Fox Say?) [Official music video HD] by tvnorge
  3. Halls – Klein Kimmie by HallsSA
  4. Jaguar Attacks Crocodile (EXCLUSIVE VIDEO) by NationalGeographic
  5. How Animals Eat Their Food | MisterEpicMann by MisterEpicMann
  6. 7 year old girl steals iPhone by jessostrin
  7. Dove Real Beauty Sketches by doveunitedstates
  8. British Airways – Man vs Plane by FlyBritishAirways
  9. Exclusive video footage on the Westgate attack by CCTVAFRICALIVE
  10. Biker riding unsafely with small child 2013 08 25 by Rad Bonos

Top 10 Channels in South Africa in 2013

  1. PewDiePie
  2. TheEllenShow
  3. TheXFactorUSA
  4. JennaMarbles
  5. JustForLaughsTV
  6. ERB
  7. mducomics
  8. failarmy
  9. RayWilliamJohnson
  10. BeeldVideo

Top 10 Music Videos watched by South Africans

  1. Miley Cyrus – Wrecking Ball by MileyCyrusVEVO
  2. Miley Cyrus – We Can’t Stop by MileyCyrusVEVO
  3. Katy Perry – Roar (Official) by KatyPerryVEVO
  4. PSY – GENTLEMAN M/V by officialpsy
  5. Robin Thicke – Blurred Lines ft.

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