DigiChat with Andrea: Digital media services remuneration

remunerationIn an industry faced with increasing competition, an explosion of media options, a shortage of skills and clients demanding more for their buck; how do media agencies stay afloat?

When it comes to digital media, it becomes even more complex. Due to its measurability and various other factors, digital media requires more specialist skills and head-count to manage a myriad of various disciplines beyond strategy, planning and buying; such as implementation, reporting, optimisation etc. Should brands pay more for digital media services, and if so, is this a deterrent to digital media revenue growth? Does it really require specialists to manage digital media, and where else are media agencies making up for the shortfall in revenue?

I chatted to a few agencies on the matter.

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