DigiChat with Andrea: Programmatic Digital Media Buying

programmaticIt is predicted that Programmatic Media Buying will soon replace all traditional ways of media planning and buying – not just for digital, but for all media channels.

Approximately 20% of all digital advertising is sold by one machine talking to another machine, and growing rapidly.

So what exactly is it, and what does it offer that the more traditional ways (the kind where you talk to people) of buying online media, doesn’t?

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