Consulting is useful when you need to set a direction, assess an existing approach, decide where to invest or get an experienced second opinion. I consider your business objectives, audience, budget and current marketing activity before recommending where to focus.

This can include digital strategy, channel planning and the role of paid, owned and earned media across the customer journey. It can be a focused engagement or ongoing strategic guidance, with the scope shaped around what you need.

An audit provides an independent view of how your digital advertising is planned, implemented, managed and measured. Depending on the agreed scope, I review audience targeting, campaign structure, spend and media costs, measurement, reporting, optimisation and alignment with your wider marketing.

I explain what is working, where there are gaps and which improvements deserve priority. The aim is to give you practical findings and a clearer basis for decisions about your campaigns, budget and next steps.

Campaign management can cover planning, preparation, implementation, monitoring, reporting and ongoing optimisation across Google Ads, Meta Ads and LinkedIn Ads. Google activity can include Search, Display, Performance Max, Demand Gen and YouTube; Meta activity includes Facebook and Instagram. The channels and activity depend on your objectives, audience and budget.

Once campaigns are live, I review performance and use the findings to inform changes to targeting, messaging, spend and campaign setup. Measurement and analysis are part of the ongoing work, with the management scope agreed around your requirements.

Every engagement starts with your requirements: what you or your team need to understand, your existing knowledge, the challenges you face and what you want to achieve. I then develop the content, depth and format specifically around those needs.

The focus might be strategy, media planning and buying, audiences and messaging, campaign implementation, understanding the numbers, reporting or optimisation. These are possible areas of focus, rather than a set syllabus. We agree the scope together so the training or mentorship is relevant to your work.

Yes. I can work directly with you, collaborate with your internal team or provide independent input alongside your agency. This could involve reviewing an existing strategy, auditing campaigns, helping interpret performance or building your team’s understanding through bespoke training.

We agree the purpose of my involvement and the responsibilities upfront so everyone understands the support being provided.

I have experience working with both South African and international businesses, brands and agencies. My work has included local and global digital marketing initiatives. Share your market, objectives and requirements so we can discuss the most appropriate approach and how we would work together.

We start by discussing your objectives, the support you need and the work involved. For an audit, this includes what needs reviewing; for training, it includes your learning requirements and existing knowledge. Consulting and campaign management are scoped around the support required.

The scope, proposed approach and fees are agreed before work begins. You can use the enquiry form to give me some context and start that discussion.

Tell me what you are trying to achieve and where you feel stuck. You might need a focused review, help with a wider plan, ongoing campaign support or a combination of services. I can help identify a suitable starting point based on your requirements.