About Andrea
Andrea Mitchell has been passionate about Digital Marketing since 1997, and has continuously and consistently utilised her expertise to encourage and promote the growth of digital marketing in South Africa. She has spearheaded many industry firsts, and has been a constant compass in the murky waters of digital advertising and marketing through setting guidelines, standards and providing continual education and guidance.
Andrea was listed in Jeremy Maggs’ The Annual – Top 10 New Media Players and has also been nominated and shortlisted for “Best Overall Contribution to Digital” for The Bookmarks awards on more than one occasion. Andrea’s passion for digital marketing and advertising is unwavering. Her expertise has assisted many local and global businesses, individuals and advertising agencies to take their digital marketing initiatives to the next level.
Andrea is a driver of education and change in the digital industry and is committed to assisting brands, agencies and publications alike to make their mark in the digital arena through assisting with strategy, training, mentorship and ensuring that the correct standards are applied for all digital marketing initiatives – with a view to achieving the desired results.
Services
Consulting
A good digital strategy needs to address and deliver on the objectives. A GREAT strategy, enables results and return on investment. It also needs to take into account what activity is taking place in other channels (TV, Radio, Print) and addresses all the touchpoints in the consumer journey.
Knowing which online channel will be best suited to not only reach the target market, but that will also deliver on the objectives, is crucial.
This could be in Paid Media channels such as:
- Social (eg Facebook, Instagram, X (Twitter), TikTok or LinkedIn advertising)
- Search (keywords and search terms); and
- Display (placement on ad networks, targeted, premium websites and/or subscriber based newsletters), and Video
It could also include Owned Media such as:
- Website
- Mobile site / Mobile App
- Blogs
- Social Media accounts such as Facebook, Instagram, LinkedIn, X (Twitter).
And finally, Earned Media such as:
- Word of Mouth : re-tweets, mentions, shares
- Online PR
- Organic Search (SEO)
Whether you need assistance with strategy, planning, implementation, auditing, training, management, mentorship, coaching or simply a sounding board for your digital marketing initiatives, contact Andrea today to discuss your requirements.
Training
It takes a rare combined approach of analytical, technical and creativity to truly master digital advertising.
Analysing the objectives is crucial before embarking on a well thought out strategy and plan that will deliver results. What follows, is media channel identification, implementation and most importantly, constant monitoring and optimisation.
Unlike more traditional ways of advertising, majority of the work needs to take place after campaigns go live in the digital space.
Understanding digital media, how to buy it, how to plan it, how to implement it and how to analyse what works, what doesn’t and what to do about it are crucial considerations for online marketing to be successful.
Whether you’re an online sales rep, planner, business owner or brand, Andrea provides bespoke solutions to guide you through the process to enable you or your company to master online marketing and advertising.
Areas Covered:
- Finding and Targeting the right audiences
- Messaging
- Device considerations
- Planning
- Buying
- Implementation
- Management
- Measurement
- Ongoing Monitoring
- Ongoing Optimisation
- Reporting & Analysis
Audit
Whether you’ve partnered with an agency, or are handling your digital marketing and advertising initiatives yourself, an experienced and fresh look into how it’s being managed can help deliver better return on investment. Andrea will work with you and/or your agency and report back accordingly.
Typical Areas Covered:
- Is your online advertising reaching the right target market?
- Are you getting the best possible media rates?
- Is there room for improvement on how your paid digital media campaigns are being implemented and managed?
- Is your reporting on par, and are results being monitored and optimised in line with objectives?
- Are you digital channels fully integrated and aligned with your other channels?
PPC
PPC (Pay Per Click) simply means that you only pay for a click recorded on your ad.
Andrea’s expertise in Google Ads (formerly know as Adwords) and Social advertising enables brands to achieve the reach, traffic and goals desired for your product or service offering.
Channels:
- Social Channels (Facebook, Instagram, LinkedIn, X (Twitter) etc.)
- Google (Display, Discovery/ Demand Gen, Performance Max, Video and Search)
- YouTube
Contact
Ready to get in touch? If you would like more information on one of Andrea’s services or want to request a quote, please fill in the form below and she will get back to you as soon as possible.