When you need hands-on campaign support

Campaign management brings the plan and its execution together. Once campaigns are live, I review performance and use the findings to inform changes to targeting, messaging, spend and campaign setup. The right channel mix depends on what you want to achieve, rather than a requirement to be everywhere.

What the work can involve

Campaign management can cover planning, preparation, implementation, monitoring, reporting and ongoing optimisation across Google Ads, Meta Ads and LinkedIn Ads. Google activity can include Search, Display, Performance Max, Demand Gen and YouTube; Meta activity includes Facebook and Instagram. The channels and activity depend on your objectives, audience and budget.

Once campaigns are live, I review performance and use the findings to inform changes to targeting, messaging, spend and campaign setup. Measurement and analysis are part of the ongoing work, with the management scope agreed around your requirements.

• Google Ads, including Search, Display, Performance Max, Demand Gen and YouTube where appropriate.
• Meta Ads across Facebook and Instagram.
• LinkedIn Ads where the audience and objectives support the choice.
• Campaign preparation, implementation, monitoring, reporting and ongoing optimisation.

How we get started

Tell me about your business, your objectives and where you need support. We discuss the requirements and agree the scope, proposed approach and fees before work begins.

I work directly with businesses and can collaborate with agencies or internal teams. My experience includes both South African and international businesses, brands and digital marketing initiatives.

You can start with a specific service or discuss a combination of consulting, an audit, campaign management and bespoke training. The support is scoped around what you need.

Let’s talk about your requirements ↗

Explore the other services